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Download Eli M. Noam by Managing Media and Digital Organizations – Managing Media and Digital Organizations written by Eli M. Noam is very useful for Computer Science and Engineering (CSE) students and also who are all having an interest to develop their knowledge in the field of Computer Science as well as Information Technology. This Book provides an clear examples on each and every topics covered in the contents of the book to provide an every user those who are read to develop their knowledge.

Managing Media and Digital Organizations By Eli M. Noam – PDF Free Download

Managing Media and Digital Organizations By Eli M. Noam

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Description of a Book

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover―in a jargonless, non-technical way―the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field―the management of information resources and products―to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

About Author

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World’s Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.

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Managing Media and Digital Organizations written by Eli M. Noam detailed in the below table…

Name of the Book Managing Media and Digital Organizations
Name of the Author(s) Eli M. Noam
Language English

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